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P&G Rolls Out Video for Mom

'The Mommy Effect' showcases gratitude.

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By: TOM BRANNA

Editor

With Mother’s Day just around the corner, children often struggle to come up with the perfect gift to show Mom they are loved. But in a survey conducted by P&G, moms indicated that every day gestures are more meaningful than annual fancy gifts. Eighty-seven percent of those surveyed would prefer to have a little more time to themselves, a family day out, or a little more unprompted help around the house. Eighty-three percent said this would make them feel more appreciated and loved, even if...

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